The Presales Enterprise: 9 Elements to Build a Leading Presales Organization

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CONTENT

Prologue
Welcome
Why Read This? (Two Goals)

The Nine Elements:

1/ VISION & MORE
2/ GO-TO-MARKET
3/ ORG DESIGN
4/ PROCESS DESIGN
5/ TECHNOLOGY
6/ PLAYBOOKS
7/ ENABLEMENT
8/ COMMUNITY
9/ STEERING

The Third Goal

About the Author

References